Social Media Marketing
Social media is where your customers form opinions about your business before they ever pick up the phone.
We help you show up consistently, authentically, and with purpose.
"Social Media Doesn't Work for My Kind of Business"
We hear this from business owners across every sector. The plumber who thinks social media is for influencers, not tradies. The accountant who can’t imagine what they’d post about. The restaurant owner who tried posting for a few weeks, saw no results, and gave up. The physiotherapist who knows they should be on social media but has no time to manage it.
The scepticism is understandable. Most small business owners who’ve attempted social media have done it without a strategy, without consistency, and without any way to measure whether it’s actually contributing to their business. Posting sporadically when you remember, with no plan for what to say or who you’re talking to, doesn’t produce results. That’s not social media failing. That’s the absence of a system.
What these business owners often don’t realise is that their customers are already on social media, forming impressions about businesses based on what they see, or don’t see. A potential customer who searches for your business on Facebook or Instagram and finds a dormant page with the last post from 18 months ago draws conclusions about how active and professional your business is. A competitor who posts regularly, shares customer reviews, and shows their work in progress is building trust that you’re not.
Social media for local businesses isn’t about going viral. It’s about being visible, being credible, and staying top of mind with the people in your community who might need your services today, next week, or next year.
Social Media That Serves Your Business
Our social media marketing services cover everything from strategy development to daily execution. We build systems that produce consistent, relevant content across the platforms where your customers spend their time, without requiring you to become a full-time content creator.
The approach varies by business type and sector. A trades business benefits from showcasing completed work, sharing customer testimonials, and demonstrating expertise through tips and behind-the-scenes content. A professional services firm builds authority through insights, industry commentary, and thought leadership. A retail business highlights products, promotions, and the personality of the brand. A hospitality business shares the experience, the food, the atmosphere, the people.
We manage content across Facebook, Instagram, LinkedIn, and other platforms as appropriate for your business and audience. Each platform has different strengths and different audiences, and we tailor the content and approach accordingly rather than cross-posting the same content everywhere.
Everything connects to your broader marketing. Social content supports your SEO by driving traffic and engagement signals. It amplifies your content marketing by distributing blog posts, videos, and resources. It works alongside your PPC advertising when organic and paid social efforts are coordinated. And it feeds into your analytics so you can see what’s working.
We use Vendasta’s social media tools for scheduling, monitoring, and reporting, integrated with your broader digital marketing platform. This means your social media isn’t a standalone activity. It’s part of the system.
Our Social Media Services
Strategy
A documented plan for what you'll post, where, how often, and why. Built around your business goals, your audience, and what actually works for businesses in your sector.
Content Creation
Posts, graphics, captions, hashtag strategies, and content calendars. Consistent, on-brand content without you having to create it yourself.
Community Management
Monitoring, responding, and engaging with your audience. Reviews, comments, messages, and mentions handled professionally and promptly.
Social Advertising
Paid social campaigns on Facebook, Instagram, and LinkedIn. Targeted advertising that complements your organic presence and drives measurable results.
Social Commerce
Selling directly through social platforms. Instagram shops, Facebook marketplace, online booking through social, and shoppable content for retail and hospitality.
How We Work
1. Audit and Discovery
We start with your Digital Business Snapshot, which includes an assessment of your current social media presence. We review your existing profiles, your competitors' social activity, and your audience's platform preferences. This gives us the baseline.
2. Strategy Development
We build a documented social media strategy tailored to your business. This covers platform selection, content themes, posting frequency, voice and tone guidelines, and how social media connects to your broader marketing goals. You approve the strategy before we start executing.
3. Content Production and Scheduling
We create content in advance, typically in monthly batches, and schedule it using Vendasta's social tools. You review and approve content before it goes live. We handle the graphics, the copy, the hashtags, and the scheduling. You provide the raw material: photos from job sites, behind-the-scenes snapshots, product images, or we source appropriate imagery.
4. Monitoring and Reporting
We monitor engagement, respond to comments and messages according to agreed guidelines, and report monthly on what's working. Reports cover reach, engagement, follower growth, and most importantly, whether social media is contributing to enquiries and business outcomes.
Consistency Builds Results
Social media results compound over time. The businesses that see real returns are those that post consistently, engage with their audience, and maintain their presence over months and years, not weeks.
What we’ve seen across our client base is that consistent social media activity supports every other marketing channel. It builds the trust that makes SEO visitors more likely to convert. It provides social proof that reinforces PPC campaigns. It keeps past customers engaged for repeat business and referrals. The value isn’t always in direct leads from social media itself, though those do come. It’s in the credibility and visibility that support everything else.
Social Media Powers Your Whole Marketing
Social media doesn’t exist in isolation. Your content marketing creates the material that feeds your social channels: blog posts, videos, tips, and resources. Your SEO strategy identifies the topics and keywords your audience cares about, which informs your social content themes. Your analytics tracks how social media contributes to website traffic, enquiries, and conversions. And paid social advertising amplifies the organic content that performs best.
This integration is why we manage social media as part of your broader marketing system, not as a standalone service.
Frequently Asked Questions
It depends on your audience and your business type. For most local businesses in Australia, Facebook is still the broadest platform for reaching consumers. Instagram works well for visually driven businesses: trades, hospitality, retail, personal services. LinkedIn is valuable for B2B businesses and professional services. We’ll recommend the right platforms based on your audience research, rather than trying to be everywhere at once.
Consistency matters more than volume. Three quality posts per week that are relevant, engaging, and on-brand will outperform daily posts that are rushed and generic. Our strategies typically recommend three to five posts per week across primary platforms, with the mix adjusted based on your capacity and content availability.
Yes, though the mechanism varies by business type. For some businesses, social media generates direct enquiries through messages, comments, and lead forms. For others, its primary value is building trust and staying top of mind so that when someone needs your service, they think of you first. Both are valuable. We track both direct and assisted conversions so you can see the full picture.
Yes. We can work with whatever you can provide, even a few quick phone photos from a job site or your workplace each week. We also source stock photography, create branded graphics, and repurpose existing content. The less raw material you can provide, the more we rely on created content, but we can make it work either way.
Our AI Marketing Essentials package is $1,499 setup then $549 per month, and includes social media management alongside SEO and reputation management. Our AI Marketing Pro package is $2,999 setup then $999 per month, with more comprehensive social media including content creation and community management. We’ll recommend the right package based on your Digital Snapshot results and goals.
Organic social media is the content you post to your profiles for free, visible to your followers and people who discover your page. Paid social is advertising where you pay to show content to specific audiences beyond your followers. Both have a role. Organic builds your presence and credibility over time. Paid social extends your reach and targets specific audiences for specific outcomes. Our approach combines both.
Ready to Show Up on Social Media?
Start with the Digital Business Snapshot. It includes an assessment of your current social media presence and how it compares to your competitors. From there, we build a strategy that fits your business, your audience, and your capacity.